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Market your products or services on a radio station that showcases your message to thousands of consumers every day…has a proven reputation for respectability and real results…and honestly cares about the growth of your business.

Advertise on FM 97.3 WZBG!

We offer effective and affordable solutions to your marketing challenges by designing unique plans for your business!  At WZBG, we pride ourselves on our long term relationships with our advertisers and our years of expertise bringing excellent results for countless local, regional, and national clients, just like you.  If you like no-pressure sales, good old fashioned service, and real value, contact the professionals at WZBG!

  • Coverage Area:  Litchfield County, Farmington Valley, the Waterbury area…and beyond!
  • Demographics:  Adults 25+
  • Format:  Full service FM, featuring soft rock music, national and local news and information, 24/7!

WZBG is the only FM station in the market that delivers local news, local and regional weather, traffic, community events, even NASCAR racing.  Ask an Account Executive about Live Remote Broadcasts, News, Weather, and Traffic Sponsorships, NASCAR Auto Racing, our Total Audience Plan, and more!

Tune in and listen…ask around to our many advertisers…and of course, give us a call!  Let us show you what makes WZBG a truly unique commodity in our market, and how we can put our experience and passion to work for YOU!

Call 860-567-3697 or e-mail